His Industry"There was no modern sports marketing industry before Mark McCormack. Every athlete who's ever appeared in a commercial, or every event or league who sold their rights to a media company, owes a huge debt of gratitude to Mark McCormack."
-Sean McManus, Chairman of CBS Sports |
His AdviceBeginning with his best-selling book, What They Don't Teach You at Harvard Business School, McCormack published a series of books, videos and newsletters to support young entrepreneurs.
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Legacy ProgramsFrom former clients, to universities, to new venture-backed initiatives, the McCormack family continues to partner with others to honor McCormack and foster a better understanding of sports marketing, media and management.
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